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Hyruken said:
You have to laugh at the people trying to count a films sales as games sales.
Its a demo for crying out loud. Whats next we start to include how many times every demo was downloaded on PSN or XBLA etc?
If the film sold over 100k on its 1st day but only helped the PS3 to sell an additional 10k-20k in the whole week suggests to me that maybe not as many people bought the film because it had the demo, maybe the bought it because they have a Blu-Ray player and enjoy the film?

 

It's more like an additional ~43.000 PS3's were sold. As for your last comment, i think it's not clear yet how many of those 390.000 copies included the FFXIII demo. If it appears that only half of those included the demo than yes, than a lot of people bought the Blu-Ray just to see the movie. But until we get the numbers it's hard to say.