scottie said:
Two unknown (until these commercials) actors infront of a white backdrop with a few cheap props. Displayed mostly on the Apple website, and you tube. A little bit of tv advertising
Huge budget compared to hiring celebrities and airing exclusively on TV |
Oh yeah, it was the macs commercial that made justin long's careers.
http://www.nytimes.com/2009/02/04/business/media/04adco.html?_r=3
"That has made Apple the second-most prolific technology advertiser, behind only Microsoft. During the first nine months of 2008, Apple’s ad spending vaulted to $133 million, surpassing Hewlett-Packard and I.B.M. — companies with three times Apple’s annual sales — according to the tracking firm TNS Media Intelligence. During the same period, Microsoft spent $191 million."
Apple marketing $133 million, MS marketing $191 million. Now go get the numbers and do the math on what percentage of their net earnings goes to marketing.
