Why Sony Won't Lower the PlayStation 3's Price.

[NJ5]

Dgc1808 said:

Kantor said:
Why must everybody on the internet have his own take on a simple theory: Sony will not lower the price of the PS3 because it would put them hugely into the red, and Sony, as a company, cannot take that right now. Microsoft could.

 

This.

Actually most analysts and journalists have been predicting (almost demanding) a price cut. The ones saying Sony won't do it soon are much more rare.

One thing's for sure, the ones calling for a price cut rarely (never?) address Sony's financial issues which leads me to believe they have hardly analysed the consequences.