The better multi-platform titles sell much more on X360 than PS3. Ok the odd few multi-platform games sell more on PS3 than X360. 9 times out of 10 the X360 multi-platform title sell more than PS3 version.
So Japanese themed multi-platform titles sell more in Japan which help the PS3 game sales significantly. However the majority, Western styled games sell a lot more on X360 than PS3.
I refer to big exclusive game as those games which were significantly hyped by Sony or Microsoft to try and push sales of PS3 or X360. The X360 has only around 3 hyped exclusive games Halo 3, Gears of War 2 and Fable 2. PS3 has a longer list of hyped exclusive games:UnCharted, Ratchet and Clank:Tools of Destruction, Lair, Haze, Folklore, Heavenly Sword, MGS 4, GT 5: Prologue, Little Big Planet, Kill Zone 2, Motor Storm, Motorostorm: Pacific Rift, Resistance 2, Valkyrie Chronicles, Resistance: Fall of Man. Basically all PS3 exclusive are big hyped games.
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