SPOnG:: The environment in which Sony operates has changed and your position in the market has shifted. How are you adapting to this?
Kaz Hirai:: I’m not entirely sure what metrics you would use to say that…
SPOnG:: The metrics of the… (Sales??)
Kaz Hirai:: (Interrupts thinking: "Not again with this sales BS...") Let me put it this way. When we started this business, we started from zero. We were a nobody. We had a zero installed base with the original PlayStation and we worked our way up from there. When we launched the PS2, the Dreamcast had a head-start and they had an installed base and we had to ensure we caught up and surpassed.
SPOnG:: Do you think the original PlayStation 3 price-point was a mistake? (Mmmm yes...)
Kaz Hirai: No, I think the original price-point was the right price-point, evidenced by the issues we had at launch when we couldn’t supply enough units to consumers in the Japanese market and the North American market, and it was a huge challenge to try and meet that demand because of all the production issues we had.
It wasn’t a pricing issue, it was a supply issue. (If you find a PS3 in the shelves I'll give you $1200)
IMO: No matter what he needs to remain optimistic.
By me:
