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Seihyouken on 20 April 2009
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tedsteriscool said:
starcraft said:
Jo21 said:
@starcraft both companies can't cut the price 100$ as today with the currect chipset.

but technology progresses and things like 45nm can same 50-100$ dollars easily.

As of a few months ago all the parts in the PS3 cost just under $450.  Thats not including manufacturing and distribution.  Throw in the fact that retailers pay sony less than consumers pay for a PS3, and Sony was still losing $70-$100 per PS3.

Even if they saved the equivelant of $100 because of a 45nm chipset, they are suddenly only making $30 profit a PS3 at best.  You really think that in their current financial state they would drop back to losing $70 immediately after making those gains?

 

To be competitive,yes.

 

This. Sony can drop the price and go back to selling the console at a loss if it means they will significantly outsell the competition and expand their market. Also, just because Sony is selling the console at a loss doesn't mean that SCE can't be profitible. Q4 2007 was a great example.