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Gaming - 40 GB PS3 for $399? - View Post

jhlennon1 said:
rocket, while Sony may lose money they are at a point now where they need to make a decision. They will either drop to a $350-399 sku this fall or simply not sell enough units to make any sort of profit anyway. $500-600 consoles don't sell well, no matter what games you have.

So Sony either take the plunge and lose some money to gain their market share or forget about the PS3 entirely and start planning the PS4 for 5 yrs time and forget this gen.

I think the PS3 was always intended to last 10 years, but like the PS2, its sucessor will arrive in the market within five years. By then the PS2 will be discontinued, the PS3 will be relegated to PS2 status, and it's a fresh start with the PS4.