In addition to what's already been said in this thread (i.e. manufacturing costs are well below $400, the strength of the euro means extra profits in eurozone countries, and the fact that most of the parts are made in China, not Japan, means the PS3 is insulated from the strong yen), Sony has two additional sources of saving: (1) Bluray is now the official standard, so formerly expensive Bluray diodes are becoming much cheaper, and (2) energy and shipping costs have declined considerably from their 2008 peaks. Of course, the second factor helps all the consoles and not just the PS3, but considering the size and heft of PS3 units, this means real savings.
Bottom line: a $299/299EUR PS3 is coming this autumn, and it will be slightly profitable for Sony.
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