wasn't that sony choice?
but ps3 ended being too overengineer , not good for stock owners.
kutaragi was a engineer to begin with.
still sony got one of their first party line ups ever this gen, and still getting the third party support, the thing is its not getting them exclusive anymore and 360 its gaining advance from being cheaper.
and microsoft heavy pockets to buy timed exclusives.
even at the 600$ launch price the thing was over 800$ to manufacture, they had a choice to launch and way for the manufacturer cost to go down.
even when they were going to break even last year, the market was hit by a big recession and have delayed that, any profits that they could get, at much they can do that its wait and see if the can pick up steam.
they still got all the third party support.







