| Darkdays said: Put your famboyism aside and think a little, and i never said the big cut will come this year. 80gig will be 500 this year when the 60gig supply runs out everyone knows this. They will cut price becasue they will be able to. Smaller cheeper chips is when the big cut will happen. That will easily cut 30% of the production costs making as big as a $150 cut be Cost-effective.
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Ok not sure what part of my post gave you the impression of fanboyism. In fact I think your post is the one with the fanboyism, my logic for the PS3 price cuts is based on what I see as financially feasible for the company to sustain while keeping the PS3 competitive. Where as your idea for the price cuts seems to be based more around making the PS3 as cheap as possible just for the sake of increasing sales. Which may win the console war but it won't be profitable. They want to achieve both, and they want to maximise profits, they are a business after all.
The fact is that Sony did lose quite a bit of money at launch and continued to several months past launch. The "price shuffle" in july was one of necessity, and they never would have done it if they thought they didn't have to. They want to make their money back in this investment and they want to get ahead financially, but they also want long term success with the console because they know thats where the most money is going to be made.
Now I agree (and never said otherwise), that when the 60GBs run out they will lower the price of the 80GB, that much we agree on. But I will point out that I don't view lowering the 80GB to $500 as a price cut to begin with, same as the "price shuffle" in july. The problem is that at launch there was a $500 PS3 and in 4 or 5 months from now the cheapest PS3 will probably still be $500. How is that a Price cut? Its really a shuffling of models and trying to dance in such a way that people think "oh well I'm getting a great deal here" even though they are paying the same price they always have. They are getting more for their money but it doesn't change the fact that the price is the same now as it was at launch. So if you want to call it a "value increase" then sure I'm on board with that, but it simply wasn't a price cut then and it won't be a price cut when the 80GB is lowered.
Anyways, I think it is very likely the 80GB will come down to $500 once the 60GBs are gone. But I think its also possible to see it lowered less than that, but your idea of seeing the 80GB down to $400 in 2008? That is simply not going to happen. Short of Sony getting extremely desperate there simply will not be a PS3 that costs $400 or less in 2008.
This is why I say a $100 to $200 price cut is not going to happen in the short term. Because real price cuts of $100-$200 would involve the price being $300-$400 at the lowest SKU.
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