Western developers make games for mainly western audiences. The 10 million sales gap for X360 over PS3 has a huge say in developers deciding on what platform to make their games available to western audienes ie outside of Japan.
Japanese developers make games for mainly Japanese audiences the 2 million lead PS3 has over X360 is not really significant at the moment. Microsoft in Japan is trying to disrupt the momentum of PS3 in Japan and they are doing the best they can and they have the financial resouirces to buy Japanes exclusive games or timed exlusiivity from time to time.
Some games made in the west never launch in the Japan because they would not sell. On the other hand some Japanese games would not appear in the west because they would not sell outside of Japan.
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