Like many games, in fact, most 'Mature' games there's nothing 'mature' about the themes of the game, it's only the fact that the violence and swearing are inappropriate for children.
If Sega really wants to reach the 30+ Wii owners, they need to put out games with Mature themes (think some Academy winning movie type theme) but (with the possible except of some sexual content) suitable for kids to watch (even if they'd be bored playing it). Not games with record holding swearing fests.







