11 million is not impossible. Looking at Sony's investor relations PR sheet, they predicted 11 million for Fiscal 07 and already recorded 0.71 million sold to retailers in the first quarter (April to June 07). So they need to sell 11 - .71 = 10.29 million.
About half of all console sales take place in the holiday season, and this is the first year the PS3 will truly be available worldwide. So that means selling about 5 million units worldwide during Oct-Dec - say, 2 million in North America, 2 million in Europe, 1 million in Japan. Over three months, these numbers are doable. A Euro/Japan price cut would do the trick.
Don't forget, there's an awful lot of high-quality software coming out for the PS3 in the near future, and HDTVs are pretty much affordable, so the Blu-Ray factor will start to kick in.
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