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I don't know about any current franchises that could bring Sony "back." They needed something NEW, something BIG, and something EARLY. XBox had Halo (at launch), XBox360 had Gears of War (12 months), and Wii had Zelda/Mario (both within a year). Sony has nothing nearly as big as those games. Metal Gear Solid 4 is probably the closest to them, but that came out very late (18 months after PS3 release), and didn't do much to establish itself as a Sony franchise with all the XBox360 rumors flying around.