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Making a game mulitplatform does not guarantee you more money, and i said this especially because of companies that dont have the man power to make a game on muiltiple consoles, or even if they are bigger dont want to make a game mulitplat because they feel their team may be big enough to divide but not at the expense of loss of quality for the game, so prefer exclusive.

I know that if i was in a dev team that had to be exclusive, i'd prefer to be exclusive on the 360, i'd make much more money.