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Also, exclusives are fair game for the sole purpose of determining who sells more software, (dev teams can use this to determine what console to make a game for if they dont want to incur the costs of making a game for multiple consoles). Exclusives on the ps3 for the most part dont sell nearly as well as the exclusives on the 360.

And also very worth noting, the ps3 has a big advantage in japan so those units should b subtracted to the ps3's attach ratio when compared to the 360. Although the 360 has sold more consoles, the 360 doesnt lead in all regions...and a significant number of multiplats are released a lil ahead in japan, further skewing the attach ratio.