Brand Loyalty Established?

[WereKitten]

Esa-Petteri said:

Mr.Y said:

Esa-Petteri said:

Mr.Y said:

I don't think you understand what brand loyalty is. People use Windows because they have to.

No they don't have to use windows. There are alternatives like OSX and linux(it is free). People choose to use windows, since they are most comfortable with it.

 

 

So why didn't everybody rush out and buy Vista? If you want to consider a monopoly as some ultimate form of "brand loyalty" then yeah, Microsoft has "brand loyalty."

Because people are happy with their windows XP. That is why I am not getting Vista. But even Vista has a bigger market share than all non microsoft operating systems combined.

 

http://en.wikipedia.org/wiki/Usage_share_of_operating_systems

 

 

 

That's not brand loyalty.

That's in like 90% of the cases just going with the OS that is preinstalled on whatever computer they buy  - and not even knowing what an OS is or that they could use a different one - and in the remaining cases using the OS that runs the tools/software they need or are more comfortable with.

If Linux ran Office or whatever other program the user needs flawlessly, and demonstrably so, and users were offered the choice between a much cheaper preinstalled Windows-like Linux and the true Windows, do you think most would pay the big price premium for Windows? That would be your brand loyalty.

Back to OT: yes, I think MS has estabilished Xbox and Live as brands with a loyal following, especially in NA. They still struggle much more in EU (Japan is a differen world)