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Not trying to suggest that Halo 3 isn't a great game, but does anybody know how much money was sunk into marketing this thing.

And if nobody knows, could we estimate by using the marketing budget for your typical blockbuster action flick?



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.