Brand Loyalty Established?

[Mr.Y]

Esa-Petteri said:

Mr.Y said:

I don't think you understand what brand loyalty is. People use Windows because they have to.

No they don't have to use windows. There are alternatives like OSX and linux(it is free). People choose to use windows, since they are most comfortable with it.

 

 

So why didn't everybody rush out and buy Vista? If you want to consider a monopoly as some ultimate form of "brand loyalty" then yeah, Microsoft has "brand loyalty."