Brand Loyalty Established?

[Esa-Petteri]

Mr.Y said:

Esa-Petteri said:

Paperdiego said:
i think Microsoft has the least brand loyalty of them all actually.
I mean microsoft isnt the top dog in anything really.
they just have enough money to be in everything.

Gaming=Nintendo
OS=apple
Music=ipod.
???????????????

OS=Microsoft Windows

Gaming=Microsoft (360+Windows)

 

Apple has a marketshare of what, 5%?

 

 

I don't think you understand what brand loyalty is. People use Windows because they have to.

No they don't have to use windows. There are alternatives like OSX and linux(it is free). People choose to use windows, since they are most comfortable with it.