Brand Loyalty Established?

[Mr.Y]

Esa-Petteri said:

Paperdiego said:
i think Microsoft has the least brand loyalty of them all actually.
I mean microsoft isnt the top dog in anything really.
they just have enough money to be in everything.

Gaming=Nintendo
OS=apple
Music=ipod.
???????????????

OS=Microsoft Windows

Gaming=Microsoft (360+Windows)

 

Apple has a marketshare of what, 5%?

 

 

I don't think you understand what brand loyalty is. People use Windows because they have to.