Brand Loyalty Established?

[Dr.KennethNoisewater]

PS3 proves theres some brand loyalty, but only about 10%. The other 90% is price.

If brand loyalty was a major factor, Wii would be last like the gamecube and PS3 would be first by a mile.

People will always buy what's cheapest. Throw out a $199 Xbox 720 and it will sell like mad.