I already told you in the other thread... Breaking even on Halo 3 is a no brainer, no matter how much is spent on marketing. It's a multi-million seller.
http://www.planetxbox360.com/index.php/articledetails/show/2713
"The total cost to Microsoft for Halo 3: a little more than $60 million. Development costs will probably be just above $30 million, given an elite team of 300 full-time artists and programmers working for three years on the game at Bungie, the internal Microsoft studio that created the games, said Michael Pachter, an analyst at Wedbush Morgan Securities. Bonuses to key developers and artists will probably add $25 million to the tab, Pachter said. Though about $15 million to $20 million in television marketing will be spent promoting the game, the majority will be footed by marketing partners such as Pepsi, Burger King and Pontiac that want to ride the Halo 3 hype."
Regarding the 360 as a whole, it's looking like it will achieve profitability much earlier than its PS3 rival. Xbox live subscriptions, much better software sales, near profitability of hardware sales... Yes, the 1 billion lost in warranty extension will delay profitability, but it won't avoid it.
My Mario Kart Wii friend code: 2707-1866-0957
