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I kind of like this guy, because he's crazy and trying to do things American style, which is not just to suggest how you're winning (hard to do when you're getting your butt kicked in America) but to somehow suggest that your opponent is feeling inadequate.

That said, he's still pretty minor leagues compared to some of the Microsoft masters, and probably hurts Sony in the business world by sounding bitchy compared to the more confident sounding MS.

I can't imagine most investors distinguish between paying a third party company for something they would have made anyway, and recruiting and maintaining a first party company to do something that often wouldn't have existed without your involvement.