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Megadude said:
M$ has lost 100 billion in the last 2 years and DLC like teh lost and the damned or the pitt have has had no real effect on sales. So far this year PS3's lineup is making a mockery of 360's and I think that has a lot to do with all these investments into DLC instead of new IPs.

I think MS best move would to invest money on new and exiting first party titles and get off Sony's nuts.

 

Microsoft lost more, in the last 2 years, than the ENTIRE VIDEOGAME INDUSTRY has made in that period? Wow. You should at least link the Sony Defense Force article you're quoting.