What if Microsoft goes on a shopping spree?

[Lostplanet22]

DirtyP2002 said:

Soleron said:
The reason why companies do anything, from announcing products to doing marketing campaigns, is because it will bring greater profit.

Would the 200m USD investment increase Microsoft's profit? Decreasing Sony's profit is not the same as that. Microsoft won't do anything merely because their fanbase wants it, and they won't do anything that will bring antitrust investigations upon them (making secret exclusivity deals third parties with is the fastest way to do that).

 

 No but it could weaken Sony for the next generation. Plus Xbox brand will be bigger next generation as well. The ROI won't be in the money, but other aspects like the two I mentioned should be considered as well.

After generations where companies as Sega/Nintendo and Sony were on top you saw generations where people just don't care about brand name you still say 'having a strond brand one generation will help the next generation' =p?