There wasn't evidence the 360 would be a good market. Developers just assumed it would be, put their games on it, and marketed them. It was a self-fulfilling thing, that they are refusing to see can happen with the Wii. So don't give me any crap of "risk". Too many developers now know better.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs