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On the surface, it seems like a good thing, doesn't it?

If you peel away the layers of the "Wii games are cheaper to develop" and turn it into "Wii games are cheaper", the picture becomes a lot clearer through dichotomy.  If you throw in the fact that marketing is a good chunk (I would say near half) of the investment in a HD game, and marketing costs don't change by platform, then the statement goes from "misleading" to "wildly inaccurate".