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FishyJoe said:
Does anyone know how sales are counted? Are the 'free' discs that are bundled counted as sales. If so, then both blu-ray and hd-dvd sales figures are really inflated to the point of being a joke.

Free discs are not counted.  If they were, then Talladega Nights would've been the first movie to hit 500,000 sold instead of Casino Royale.