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The bigger the number the more likely it is filled with more varied factors, basic logical thinking.

For example 100k people from LAs entire pop, 50% of them might drive premium cars, BMW Lexus whatever right.

Take into account the entire city 4 million people that % might be less then 5% that drive premium cars.

The greater the number the more varied things get.

Price has lot to do with diversity as does brand strength in specific markets.