The ads won't stop anyone who wants to buy a Mac from buying a Mac.
Their 10% niche market isn't going to be swayed by value and until common public perception of Apple products changes, bitter fringe haters excluded (really; if you don't use the Mac OS, or never owned a Mac, why would you even care).
It's not a coincidence that the same 10% of the market is skewed heavily towards higher end customers, who obviously want Apple products based on sales and growth as a hardware manufacturer.
It is pretty sad that MS has basically given up trying to push the virtues of Vista or Windows and have simply switched to just trying to promote PCs that have Windows pre-installed without any mention of the OS features (every one of these ads focus on hardware features).
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