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The article points out that Halo is trapped within a certain small demographic -- mostly white males 15-34 want to play it.  The Wii has a much larger demographic.  Males/females ages 4-96 or so. 

Pretend Japan doesn't exist.  The Wii will still dominate, and that's what this article is about.  Mario Galaxy will likely be a bigger single game than Halo 3 in terms of raw sales, possibly even without Japan, and yet people are all but ignoring ignoring it relative to Halo 3.