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@twingo Where in my post did I mention the 360 ads being so great? Seeing that you brought it up... The fact that the 360 is outselling the successor of the most successful console of all time despite major product reliability issues and a pay to play online service can not be entirely attributed to the price difference. That's not the point though, this thread is about game advertising. Resistance 2 and LittleBigPlanet had terrible advertising and I've never even seen an ad for Uncharted or Killzone 2. Sony doesn't understand effective advertising.