Procrastinato said:
Okay, say that's true -- what then causes the advertising budget of KZ2 to be $40M and the advertising budget of The Conduit to be 1/4th that -- $10M? And the production costs, etc? Since we're talking crossplat PS360 games, why are we bothering talking about KZ2 at all, anyway? Its an exclusive meant to show off a console -- the return they expect would largely be in marketshare and not directly in money. How about CoD:WaW or CoD4? If we are going to continue talking exclusives, how about Gears 2, which supposedly only cost $10M to develop?
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Not counting any work that had anything to do with the unreal engine. (In otherwords most of the game.)
The $10 million comment was stated to show that you too could make a AAA super popular game for the mere price of $10 million if your willing to liscense the unreal engine... and have it do like half the work.
"We spent less than $10 million to make Gears of War. Somewhere between nine and ten million dollars. People are always saying that making next-generation games is really expensive, and we're saying, you should license our technology. Because we have really great tools for building content and a great pipeline that makes your team more productive..."








