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Size of studios don't mean anything. Sony doesn't have any recognizable Ip's to the mass market. Gran turismo is a racing simulator. It doesn't exactly get kids excited for joy. Do you think anyone knows who Nathan Drake is outside of hardcore Sony fans? LBP was mostly bought by 25 year old adult males. Not kids like with Mario. That's a world of a difference. Halo is getting their. At the end of this generation, Halo will have a much much bigger brand presence. In lik 2012. Its on the right track.