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Its because Sony relied on third parties to get through the PS1 and PS2 era. Resident Evil ,Final Fantasy, Tekken, GTA etc all defined the platform. Sony never anticipated losing their exclusivity and reprecussions of it. Your now witnessing an avalanche of the PS empire comming to an end. Microsoft is wise at mass marketing Halo as big and wide as they possibly can. Halo= Xbox. Microsoft will never have a similar avalanche as Sony is right now. Their base is secure with Halo/Fable/Forza never losing exclusivity. Their biggest IPS's. Microsoft also has the lucrative 11-18 demographic while Sony has the aging 25-34.