In a way, this is actually a whole lot smarter than Sony's usual PR speak. It plays into the current gamer zeitgeist, which is that Sony seems to have the best lineup this year for the first time this generation (whether most of those announced games actually hit shelves in 2009 remains to be seen).
It's particularly relevant considering how many studios Microsoft has shut down recently, and how quiet they've been lately, even on their 2009 lineup.
This may be part of an effort to position Sony as the most gamer-friendly console company, at a time when MS and Nintendo may very well start fighting over the casual territory.
Or maybe they just got lucky this time, and the foot slightly missed the mouth?







