I like their products which is the result of the work, dedication, and care of smart engineers, because they are long lasting and of very good quality (usually, not always).
I don't like their PR and marketing. For god's sake Microsoft, the Goliath that is synonymous with monopoly, and with their "Embrace, extend and extinguish" strategy were able to look better that Sony due to their PR. Their ads and marketing are fucking awesome.
While everyone complains about Killzone 2's CGI trailer in E3, the CGI trailers for Halo 3 and Halo Wars grabbed the entire US's attention. The Mountain Dew/Halo 3 ad campaign was brilliant.
Compare that to Sony giving out Helghast costumes (?!) to presses, and having one 30 second commercial for one of their biggest games of their console and this generation. The fucking PS3 commercials with the baby and rubix cube. Their god damn PSP commercials:
