Iwata -"When I look carefully at the iPhone's users vs. the users of our Nintendo DS, I understand there are some overlaps," remarked Iwata-san, cool as a cucumber. "And if you ask 'Is the overlap too big?,' my answer is no, not so much."
In that quote Iwata acknowledges that the Iseries shares traits similar to the DS however the DSi is where I see the disruptive qualities of DSi.
Nintendo’s strategy is not accidental. CEO Satoru Iwata said “Some people put their money on the screen, but we decided to spend ours on the gaming experience. It’s an investment … not simply to improve the market—but to disrupt it.”
This was as of 2005 and Nintendo’s goal to always disrupt, DS doesn’t represent that 2005 quote for obvious reasons but DSi does.
http://www.innosight.com/blog/categories/video-games.html
I would love to quote the entire thing but I’ll appreciate my white space.
Finally:
Iwata - “The definition for a new machine must be different. I want you to know that Nintendo is working on our next system and that system will create a gaming revolution. Internal development is underway.”
The intent is to be different by value to the iSeries and to all competitors for that matter, by taking over another market that isn’t part of what the competitors see was important.
The question that I ask is how large is the market that the DSi is supposed to reach, which is the same question that arose about motion controls and the philosophy behind Wii.
Iwata sees the overlap, and Nintendo’s goal is to be different now, but in being different they intend to dominate. That goes for most businesses.
As for the whole Digital Distribution, GDC should of been the first sign of a formation on the Nintendo front, maybe the fog of war is still hiding their troops.
I'm Unamerica and you can too.
The Official Huge Monster Hunter Thread:
