The ad is aimed at those people that spend all their time judging others because they are not Christians. Like my mother.
The ad campaign is spot on, there probably isnt a god, and christians beleive in fairy tales so they feel like they have some sort of superiority in there small lives, and so they feel free to discriminate against gay people for no apparent reason.
Possibly the ad is cooked up by the government to get people to spend their 10% tithe at the shopping mall so they can receive some extra tax revenue during these tough financial times!







