@Deneidez
Religious love has nothing to do with the service a church and its people provide you.. it has to do with loving the thing you worship... god for instance.
I really don't understand why its so difficult for you to understand why someone would love a company...
Many people in the world love mcdonalds yet that's not strange..
many people love their country yet that's not strange..
Almost everyone loves their car.. house or even a dog how is it any different then loving a company?