Full HD = 1080p
Sure, displays have already surpassed that and will continue to do so, but standard HD, and thus "Full HD", is 1080p. That's why HD movies are encoded in 1080p, and it should be the norm for quite a few years.
I think HDTVs will have at least 50% market share in the US by 2009, thus making them "the norm". We're already surpassing the 30% mark and HD adoption rates continue to grow by leaps and bounds. Not to mention analog signals will be completely gone by 2009, as mandated by law (not that that will have much overall effect). The fact that most retail stores are full of HDTVs, with maybe 4-5 models of SDTVs at most, is also helping HD become the standard as well.
In Europe, HD won't become mainstream for at least 4-5 years. HDTVs are pretty rare in stores over there from what I hear, and that isn't likely to change soon. It's almost as if retailers are cramming HD down our throats here in the US, not that I'm complaining. :P
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