starcraft on 24 September 2007
In the case of the Nintendo and Sony consoles there exists a company reputation for a reasonable number and an abundance of casual titles respectively (though they don't actually exist so far this generation). Microsoft doesn't have this reputation, so to garner casual interest with this title, assuming it is a fantastic game, they need a cheap console price, the likes of which they haven't yet obtained.
starcraft - Playing Games = FUN, Talking about Games = SERIOUS
