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Yes, they do. Check this example, from Bill Gates intertview:

Have you had a chance to play with the PlayStation portable?

Actually yeah. Because we both work with Sony and compete with Sony, Kutaragi and Idei were here some months ago, and they sent me one even before it was in the marketplace. We're not in that segment of the business. I don't know if he would have done the same with the PS3, but so he sent a PSP and that was very nice.

 

Why is there an idea that people at Sony, Microsoft and Nintendo won't play competitors' consoles? If anything, they have to, if they want to stay competitive.