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There is a lot of pressure for Sony to drop the price (by E.A etc) but it's quite clearly not a priority for them at the mo. They are gambling big by not succumbing to pressure to drop price probably cause they think the PS3 will win at least second place in the long term and eventually be profitable so no need to be hasty. Also there is a new (western) man in charge and I'm sure he has had something to say about it.

Honestly if they drop the price by a hundred quid I'd buy one. By 50 quid and I'd consider it.