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100 reasons for 100 different things.

They will cut it when they have to/are able to/ want to. Selling 30k less a week and double the price is not reason enough right now.

Its math that i'am sure a bunch of people do every day at Sony.

Will cutting 100 push them in the red (more?) but will increased software and Br sales cover that ? will a cheaper PS2 and PSP sales be able to cover increased hardware loses on PS3 due to the cut and so on and on and on and on.

The math has got to make sense.