How is Sony Doing This?(game announcement, after game announcement)

[McClaren]

Zlejedi said:

McClaren said:
Maybe it's thanks to them slashing the price of dev kits by 80% ?

 

This might be incentive only for very small studios working on PSN titles for someone like EA or Ubi cost diffrence is insignifican't

 

 Oh... People made it sound like this was a helpful incentive for all devs. But you are probably right, all the big devs already have it.