| Euphoria14 said:
GameDaily BIZ just got off the phone with John Koller, Director of Hardware Marketing at Sony Computer Entertainment America, to discuss the news of PS2 dropping down to just $99. And of course, we had to talk about PS3 NOT getting a price drop as well... BIZ: I think a number of industry pundits were expecting a PS3 price drop today in addition to or instead of the PS2 price cut. With the fiscal year having just ended, we thought Sony might kick off the new year with a bang... So my question is why not PS3 right now? And for the PS2, was this move already pre-planned long ago? John Koller: So, I'll take the last question first. We do plan price cuts and most major moves well in advance; they're done for a variety of reasons. This particular reason on the PS2 price cut was done really to extend the overall viability and versatility of the platform. We're looking at 70-80 titles launching on PS2 this coming year, and about the same number next year in 2010. PS2 shows very little signs of slowing down, and we wanted to continue to really target that lower income consumer, as well as that lapsed gamer or young family consumer that is still purchasing PS2 and wants some of that evergreen entertainment – the social gaming and sports are what they are particularly gravitating towards. A lot of the development is going in that direction. "We do look at those as similar consumers. So, yes, we do think the $99 price point could steal some share [from Wii]. From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles." In terms of the PS3, our is on the versatility of the system and the overall value that's inherent to the system. We've been focusing on development of key software franchises, and this year should be the best software year launched yet. On PS3, we look at that as a significant advantage versus Xbox 360. In particular, our first party group has really stepped up with some tremendous franchises, whether they're iterations [of existing properties] or new IP like LittleBigPlanet, MAG, etc. You also look at the continued strength of the Blu-ray format and we're starting to see some cases where movies are helping to sell hardware - Dark Knight certainly did for a time in December. So we're seeing different patterns of growth. Last year was the best sales year ever for PS3 and we are very bullish on the platform this year. Full article here - http://www.gamedaily.com/articles/news/wii-to-lose-market-share-to-99-ps2-says-sony/?biz=1 |
The GameCube was twice as powerful than the PS2 and the Wii is four times as powerful than the PS2. Sony is so screwed up with their statistics it's not even funny. The PS2 is still slowly dwindling in its sales, so I wonder why Sony is putting on a front when they know that the Wii and DS are causing their systems to die off. The PS2 is already way ahead in sales and is last generation hardware. It cannot compare to this generation's technology. Mock me all you want, but everyone knows damn right that Sony is quaking in fear for their loss in marketshare (for their gaming consoles) and finances (still bleeding red and now word of them breaking even on sales).
