wholikeswood on 31 March 2009
Based on Koller's interview with Gamedaily,
" we do think the $99 price point could steal some share [from Wii] "
it sounds like Sony want casual gamers who are looking for a console to look at PS2 vs. Wii, since Sony has a better chance of making a sale there than in the dichotomy of PS3 vs. Wii.
And then,
" if someone purchases tomorrow for the price drop, then we believe that's a PS3 owner in the future. It may not be April 2nd, but it will be in the future. By definition, they're a bit of a later adopter, so that's someone that we think will gravitate towards PS3 as we continue along the growth curve "
they hope that late in the PS3's lifecycle these same casual gamers will make the upgrade to PS3.
