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lolita said:
I find this quite pathetic. Why does MS need to make those ads when they still have the biggest marketshare anyway? Are they starting to feel threatened or something?

They could simply ignore it and focus on making their OS better instead of spending all that money into making useless ads like this.

Microsoft is ALL about marketing.  Have a product, even flawed, that does the job, and then work out deals of bundling plus marketing, to gain marketshare.  Of course the PC market is threatened.  Linux is coming on, and the Mac ads have been effective.  If the ads don't matter, why does Apple have to run Mac vs PC spots?

A better OS isn't why you make money.  It is the alliances and distribution that counts.